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The Naïve Question

What’s working and what’s not in real estate today?

Written by Steve Murray, REAL Trends publisher

The National Association of Realtors® (NAR) recently unveiled a significant new effort to increase the efficacy and performance standards of all state and local associations. At the heart of the effort is a list of standards of performance that focus on advocacy, community involvement, code of ethics issues, regulatory focus and other subjects closely related to a new core mission for the association. While the launch of the program is making some local associations nervous, for the most part it is well received by leaders at all levels of the association.

This effort may also be followed by a similar effort focused on the organization and operation of the MLSs of the country. NAR is to be congratulated for taking the initiative to look inside its own house and do what can be done to raise the level of performance across the board.

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'Pocket Listings' Under the Legal Microscope

WASHINGTON, D.C. (July 1, 2014) - Licensees are reminded that properties should be marketed as "coming soon" only at the direction of their clients after they’ve been informed of the pros and cons of such limited marketing efforts, NAR General Counsel Katherine Johnson says in an article. Access a summary of the article and other resources on "coming soon," "pocket," and other off-MLS properties via the button below.


10 Facebook Dos and Don’ts

Facebook is a great marketing tool, if you use it wisely.

By Graham Wood, REALTOR® Magazine

Facebook is a powerful way to stay in touch with your past clients, friends, and sphere. It’s also a great way to show your network the multifaceted you. But Facebook is for friendship and sharing, not for selling, so be a personality, not a salesperson, when you post or update your status.

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